Unique Homes – Unique Marketing


Every home is different, every marketing plan should be too. The Cassidy Realty Team continually looks to provide best-in-class marketing to help you sell your home. We tailor your marketing plan to best market your home to home buyers across your town, your region and the world. We promise truly professional marketing all homes. From $3M lakefront estates to $300k condos, we truly are the luxury home marketing specialists.

Although each plan is tailored to the unique circumstances of your home and the marketing strategy we will develop together, the primary components of a marketing plan for your home should include include the following.

Understand the Buyers


Who are the likely buyers for your home? Is it perfect for relocation? Is it walking distance from schools? Does it have a location or features that may appeal to a certain age group or circumstances (e.g. first floor master bedroom or in-law suite capabilities). We look at your circumstances and use various data to try to understand what types of buyers might be more likely to be interested in your home.


Understand the Trends


We look at the data to help you understand the health and vibrancy of the market in your town. How have housing prices trended? Do homes like yours tend to outperform the market? Underperform? These are the kinds of questions we will review with you to help tailor the marketing plan to be successful in selling your home.


Stage Your Home


Staging is the new buzzword in the industry. It is now a price of admission for any realtor to say that they stage your home. We have provided high quality staging to homes for over a decade and have pioneered high-quality staging in this area. Staging isn’t just about getting rid of clutter, it is about making your house look and feel like home to potential buyers looking at pictures or videos on the internet and visiting your home for a showing. Our stager is outstanding. Her background includes staging photoshoots for House Beautiful magazine. She can help a room look warm and make sure the staging ideas will look great on camera. For an example of how we stage homes please see the video example:



Develop Professional Media


Most buyers start their search on the internet, so the pictures and videos have to look outstanding to differentiate your home from its competition. We pioneered the use of professional photography and film-quality videos in this area. Listings with professional pictures sell faster and for more money. Click here to read an article by the Wall Street Journal citing studies showing the importance of using a professional photographer.

View the video below to see an example of how we use high-quality films to market luxury homes.

Matterport Tours

We are now using 3D virtual reality tours. See our Matterport tour of one of our listings below:

Broadly Market Your Home


Your home has to look great on the internet! Over 90% of buyers start their home search by looking on-line. Our job is to help you differentiate your home form the competition. It starts with the professional staging, photos and films in which we dedicate a lot of time and resources. These are then used when we develop your content-rich property-specific web site. It is also used for the MLS, Zillow, Realtor.com, Trulia, REMAX.com and, through these, hundreds and thousands of additional sites. We invest heavily to attract a broad audience of potential buyers. We want them to fall in love with your home long before they cross the threshold during their first visit.

In addition to the broad internet-based marketing, we will work local and regional targets through steps such as:

  • Brokers open houses attracting agents from across the region
  • Public open houses
  • Mailers to target markets
  • Targeted outreach to agents with buyers in the target range
  • High quality brochures and information on the house and community
  • Continual review to update and upgrade marketing strategy and materials


Close the Deal


Once a deal is signed the work has just be done. We often say the most important attribute of an agent is the ability to solve problems. We work diligently the help through the attorney review and inspection periods. We highlight issues and will work with you to find solutions that work for you as the seller. This can be a stressful period and we will be working with you throughout the process. Our history and results show our ability to get deals closed.

This just summarizes the basic components of a marketing plan for your home. As our motto says, Unique Homes – Unique Marketing, we will tailor the plan for your home to get your home sold. The the dozens and dozens of individual tasks we undertake are all with one goal in mind – success in selling your home. Please contact us so we can discuss selling your home.