The Cassidy Realty Team

Ten years ago the typical agent took a few (dark?) pictures, put them on the MLS and waited for an agent to bring a buyer – not any more! Ginny has reshaped the business in this region with creativity and innovation through actions such as:

  • Introducing individual property web sites
  • Developing analytics and home-specific marketing plans designed to focus marketing to best sell each home uniquely
  • Developing the “Best of Mountain Lakes” and “Best of Boonton Township” sites to sell the towns to out of town buyers and agents
  • Raising the bar with decorator-quality home staging
  • Hiring professional photographers
  • Developing film-quality videos of high end homes to best show their features and qualities
  • First to use drone aircraft to capture elevated photos and videos of the town